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5 Best CRMs for Property Management in 2024
Andrew Charles

By: Andrew Charles on May 28th, 2024

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5 Best CRMs for Property Management in 2024

Real Estate & Property Management

Property management CRM software is changing the game for property managers everywhere.

By diving into this innovative world, you can revolutionize the way your real estate business operates. Streamlining tasks, boosting efficiency, and simplifying complex processes - what's not to gain?

But, with so many CRMs for property management, which is right for you?

We're Ambs Call Center and in this blog, we're going to walk you through what are the best CRMs for property managers like yourself and what would make them right for you. Now, you may ask yourself "What does a call center company know about the world of property management softwares?". Valid question!

We've been taking calls for property managers across the US for decades now! Because of that, we know what CRMs are actually being used in your industry and which benefit from integrations into other softwares, like our answering service for instance. So, this list comprises CRMs that are actually being used by people like you instead of just what we think is the best. We hope this blog helps you find the right CRM for your property management.

  1. What is a Property Management CRM?
  2. How Does Property Management CRM Work?
  3. Why Should You Use a Property Management CRM?
  4. What's the 5 Best CRMs for Property Management?

So, without wasting more time let's get into what a property management CRM is.

What is a Property Management CRM?

A property management CRM software, also known as customer relationship management software, is a specialized tool designed to help property owners and managers foster successful relationships with both current and potential residents.

The CRM software also enables you to efficiently handle and track interactions with these customers, leading to improved customer retention and increased sales growth.

The software typically offers a range of features, including accounting tools, tenant and lead management, maintenance management, invoicing, tenant portals, reporting, and customer websites.

Are property management CRMs uniquely tailored to the real estate sector? Yes and no. Some are, but most aren't. Does that mean that you'd have to settle for a worse, generic product? Not at all!


Some of the best property management CRMs are also CRMs that can work for multiple industries! These platforms are just as great but also have great CRM tools for you to utilize in your real estate business.

How Does Property Management CRM Software work?

A property management CRM software is designed to centralize and organize customer data.

The goal of this is to maintain and grow your relationships with your current residents and prospective residents.

By providing a database where resident information can be stored and accessed, this software allows users to seamlessly view, update, and analyze data using the provided CRM tools.

In the case of property management, CRM software is specifically tailored to meet the unique needs of the real estate industry. It encompasses features like tracking tenant and prospect information, managing leads, handling maintenance requests, invoicing, offering tenant portals, generating reports, and creating customer websites.

Hubspot Create a PropertyHubSpot allows you to create properties and sort your contacts by lease agreements.


Why Should You Use a Property Management CRM System?

You already know the importance of efficiency in your day-to-day operations. That's why implementing a CRM system is a must-have tool for success. Here are five reasons why property managers should consider using a CRM system:

1. Enhancing Tenant Relationships and Improve Lease Renewals

A CRM system allows you to store and access tenant information, preferences, and concerns in a centralized location. This enables you to effectively communicate with tenants, address their needs, and ultimately enhance tenant satisfaction.

2. Boosting Organization Efficiency

With a CRM system, you can centralize all important documents, such as lease agreements, maintenance records, and tenant communication. This not only saves time searching for information but also reduces the risk of errors that can occur when using multiple systems or manual processes.

3. Streamlining Financial Management

CRM systems can integrate with accounting software, making financial management much more efficient. By automating tasks like invoicing, rent collection, and financial reporting, you can have greater visibility and control over your finances, ensuring accurate and timely tracking of income and expenses.

4. Efficient Maintenance Tracking

One of the key responsibilities of property managers is to ensure the maintenance and upkeep of the properties they oversee. A CRM system with built-in maintenance tracking capabilities allows you to assign tasks, monitor their progress, and maintain a comprehensive maintenance history. This not only helps to ensure timely repairs and preventive maintenance but also enhances property conditions and tenant satisfaction.

5. Accommodating Scalability in Your Portfolio

As you grow your portfolio, it is important to have a CRM system that can accommodate your changing needs. A CRM system designed specifically for property management provides the flexibility to scale and adapt to future growth, allowing you to easily manage a larger number of properties and tenants without sacrificing efficiency or customer service.

By implementing the right CRM system, you can significantly improve your operations, enhance tenant relationships, and fuel the growth of their property management business in the highly competitive real estate industry. So, if you're a property manager looking to elevate your operations and stay ahead of the competition, consider investing in a CRM system.

Laptop Showing CRMs for Property Management


What's the 5 Best CRMs for Property Management in 2024?

Now, let's take a look at our picks for the 5 best CRMs for property management in 2024.  To pick this list, we looked at a few things that you'll see in the pros and cons table.

  1. HubSpot
  2. Zoho CRM
  3. Propertybase
  4. Salesforce
  5. LeadSimple

1. HubSpot

When it comes to choosing a CRM software for property management, HubSpot CRM stands out as a top choice for professionals in the industry. With its robust features and user-friendly interface, HubSpot CRM offers a range of benefits that can help property managers streamline operations, improve tenant relationships, and increase overall efficiency.

Pros of Using HubSpot CRM for Property Management:
User-Friendly Interface:
HubSpot CRM is known for its intuitive interface, making it easy for you to navigate and use the system effectively.
Customization Options:
HubSpot CRM allows users to customize the system to fit their specific needs, making it a versatile tool for property management professionals.
Integration Capabilities:
HubSpot CRM integrates seamlessly with other software and tools, allowing you to centralize your data and streamline their workflow.
Communication Tools:
HubSpot CRM offers a range of communication tools, including email and text messaging, to help you stay in touch with tenants and vendors easily.
Cons of Using HubSpot CRM for Property Management:
Limited Reporting Features:
Some users may find that HubSpot CRM's reporting capabilities are not as robust as other CRM systems, making it challenging to generate detailed insights and analytics.
While HubSpot CRM offers a free version, the more advanced features and functionalities come at a cost, which may be a consideration for smaller property management companies with budget constraints.















HubSpot Pricing:

HubSpot CRM offers a free version with basic features, making it an attractive option for property management professionals looking to get started with CRM software.

  • Free Tools ($0 / 5 users / month)
  • Marketing Hub Starter ($20 / user / month)

2. Zoho CRM

Pros of Using Zoho CRM for Property Management:
Affordable pricing:
Zoho CRM offers competitive pricing plans, making it accessible for businesses of all sizes.
Many valuable third-party integrations:
Zoho CRM seamlessly integrates with a wide range of tools and platforms, enhancing its functionality and customization options.
Robust lead and contact management features:
Zoho CRM provides advanced lead generation, lead management, and contact management tools, allowing you to efficiently track and nurture leads.
Communication Tools:
HubSpot CRM offers a range of communication tools, including email and text messaging, to help you stay in touch with tenants and vendors easily.
Cons of Using Zoho CRM for Property Management:
Limited automation on the Standard plan:
The Standard plan of Zoho CRM may have limited automation features compared to higher-tier plans, potentially restricting some automation capabilities for your property management tasks.
Customer support can be difficult to reach: Some users have reported challenges in reaching Zoho CRM's customer support, which can be frustrating when troubleshooting issues or seeking assistance.
Analytics and financial tools require additional subscriptions:
To access advanced analytics and financial tools within Zoho CRM, users may need to subscribe to additional services, adding to the overall cost of using the platform.
















Zoho CRM Pricing:

Zoho CRM offers 4 tiers for property managers to choose their CRM plan from:

  • Standard ($20 / user / month billed monthly)
  • Professional ($35 / user / month billed monthly)
  • Enterprise ($50 / user / month billed monthly)
  • Ultimate ($65 / user / month billed monthly)

3. Propertybase

Pros of Using Propertybase CRM for Property Management:
Lead Management:
Propertybase offers excellent lead management capabilities, allowing you to track and nurture leads effectively.
Marketing Automation:
The platform provides marketing automation tools to streamline the marketing process and reach your potential clients more efficiently.
Property Alerts:
Propertybase offers property alerts to keep you informed about new listings and market trends.
Customizable Fields:
Propertybase allows you to customize fields to fit your specific business needs, providing a personalized experience.
Cons of Using Propertybase CRM for Property Management:
Propertybase is a premium CRM tool, and the pricing may be on the higher end compared to other CRM options.
Learning Curve: Due to its robust features, Propertybase may have a steeper learning curve if you are new to CRM systems.














PropertyBase Pricing:

Their property management software's pricing is not readily available on the website and requires contacting the sales team for details.

However, after doing some research just  for you readers, we do have a source on what the pricing for Propertybase is likely to be. You should be aware that this may vary from the actual cost.

It's worth noting that PropertyBase is a premium CRM tool, which may be a deterrent if your business has budget constraints.

4. Salesforce

Salesforce is a top choice for property management professionals due to its comprehensive suite of tools and features tailored to meet the needs of real estate businesses. Here are some pros and cons of using Salesforce for property management, along with pricing information:

Pros of Using Salesforce CRM for Property Management:
AI-based sales CRM:
Salesforce incorporates artificial intelligence (AI) to help you navigate sales, manage analytics, and optimize spending.
In-depth reporting:
Salesforce provides extensive reporting tools that allow you to make data-driven decisions and track key metrics.
Extensive integrations:
Salesforce offers a wide range of integrations with other software tools and platforms, making it easy to connect with existing systems.
Cons of Using Salesforce CRM for Property Management:
No free plan:
Salesforce does not offer a free plan, which may be a drawback for property management professionals looking to test the software before committing to a paid plan.
Learning curve can be challenging:
Salesforce is a robust platform with many features, which may result in a steep learning curve for new users.
Product packages can be confusing:
Salesforce offers multiple product packages with varying features and pricing, which can be confusing for you if you're trying to choose the right plan.












Salesforce Pricing:

Salesforce offers different pricing plans for their property management software:

  • Starter ($25 per user / month)
  • Professional ($80 per user / month)
  • Enterprise ($165 per user / month)

5. LeadSimple

Pros of Using Salesforce CRM for Property Management:
Real-time Lead Notifications:
With LeadSimple, you can stay on top of new leads in real-time and reach out to them with just a single click, ensuring timely follow-ups and increased conversion rates.
Automated Task Reminders and Drip Campaigns:
LeadSimple automates task reminders, responses, and drip campaigns, saving time and effort for property managers and helping to nurture leads effectively.
Customizable Sales Workflows:
Property managers can build and customize their own sales workflows with LeadSimple, adapting them as they scale their business and ensuring a tailored approach to lead management.
Shared Inbox:
LeadSimple's shared inbox feature stores all communication in one place, making it easy to track and manage emails, avoid duplicate outreach, and track communication histories.
Performance Metrics:
LeadSimple provides real-time metrics on response times, agent performance, and marketing performance, allowing property managers to measure success and set targets for improvement.
Cons of Using Salesforce CRM for Property Management:
LeadSimple offers a simple pricing plan with no real room for flexibility.






















LeadSimple Pricing:

LeadSimple offers three pricing tiers for their property management software:

  • Growth/CRM ($99 / month)
  • Operations ($1.35 / unit / month)


Which Property Management CRM Software is Right for You?

There are some real great CRM's mentioned above, so we had to pick 2 picks instead of one (cheating, I know)! With that, our top 2 picks for the best property management CRM Software are...

Best Property Management CRM Software 2024 Blog

We had to pick HubSpot because, for the cost of $0, you get some amazing tools that are perfect if your business is small. LeadSimple, on the other hand, is great if cost is not your concern now and you are just looking to have all the CRM tools at your disposal.

If you are scaling up in operations as a property manager, you may want to also consider getting a property management answering service. If you're receiving more calls than you used to and need help maintaining that important relationship with your current and prospective tenants, we recommend reading about why a property management answering service is essential.

Or, if you want to hear from us, feel free to fill out the form below to inquire about our property management answering service!


About Andrew Charles