Your business is busy—and that’s good! But like many entrepreneurs, you want to keep growing. Google is the largest channel for online ecommerce. And service business ads are one of their biggest areas. That means you can also successfully market via SEO (or both).
As someone who's helped HVAC companies increase their visibility online, know that these top 6 ways are essentials—not nice-to-haves. Let's get into it.
Claim, verify, and fully optimize your Google Business Profile with accurate details, strong photos, and targeted service categories. Maintain an active presence by posting updates and responding promptly to reviews.
Example of a Complete Google Business Profile
"But what about negative reviews?" Yes, you should respond to them too! Not everyone that works with (or at) your business is going to have the best experience. That's ok. What matters is that you convey how seriously you take feedback and service quality to potential clients. And what better way to do that than by responding to negative reviews! Weirdly, the odd negative review that you respond to may actually bring in a client!
Research keywords specific to HVAC services and integrate them throughout your website content, metadata, and Google Business Profile. Include both core terms (like “AC repair”) and long-tail, location-specific phrases (“emergency HVAC repair West Palm Beach”).
Ensure your Name, Address, and Phone Number (NAP) are consistent across all directories, your website, and social profiles. Build quality citations on trusted local and industry platforms for improved local SEO impact.
Create focused, authoritative content that covers every important HVAC topic and service area you want to rank for. Build out service pages, FAQs, and educational blog posts to show depth and expertise.
For emergency domestic, civil and commercial needs - many HVAC companies provide 24x7 - and for many small businesses that usually includes cover from the owner too - afterall customers can’t pick the hour or time of need and if they can’t speak to you, they can’t give you the job.
Select a reliable live receptionist or phone answering service that can field leads and service-related calls promptly, ensuring you never miss a potential customer even outside regular hours. This not only improves conversion rates but also enhances customer satisfaction.
Now connect that number to your office or to your Google Business Profile’s contact information.
These steps, when executed well, drive more local leads and reinforce your HVAC company’s reputation and visibility in search results.
Google Ads can be an effective way to start driving traffic to your 24x7 contact number immediately - and you can set which hours your available - for both your Ads and your Profile.
With Google Ads for mobile users - you can have the user call directly to your telephone. You can also track this as a conversion event inside Google Ads - this means that you know which keywords and locations are most effective for your business.