1-800-968-1186
AMBS Call Centers Home Call Center Healthcare Homecare

Archive for January, 2012

Smart phones or people? Both.

Monday, January 30th, 2012

I often get asked by friends and colleagues about how much the proliferation of smart phones has hurt our business. Perhaps that is their more polite phrasing of the “Why would someone pay you to take calls if they can do it themselves?” question. I understand why they ask the question since the ubiquitous smart phone has freed up small businesses and entrepreneurs to take their calls and business applications with them wherever they roam.

The truth is that smart phones and tablet have helped our call center business. For all the mobility options that are out there today, there is no substitute for a warm, professional human voice on the other end of the line providing assistance (sorry Siri) and doing so without ambient noise, dropped calls and shoddy voice quality.  That being said, we love new technology and are always leveraging it to the benefit of our clients. Smart phones and tablets have been a blessing for our clients and for us. They are now the most popular conduit by which we feed real time business intelligence data to our clients. Whether it’s sales leads, messages, reports or mission critical data, it all can be delivered faster and more reliably to these devices. As a matter of fact we have  just released new versions of our smart phone and web based apps that further enhance our clients’ experience.

Thankfully, our clients also recognize that while it is technically possible to receive phone calls directly to their smart phones 24/7, the professional image and behind the scenes call processing that we provide simply makes good business sense. Not to mention the improved quality of life and increased sales that result from our call center services. After all, how sharp can one be at 3am handling important client phone calls? That’s certainly where we spring into action to help them by providing a friendly and professional voice on the other end of the phone 24/7, 365. Whether it is taking and routing information and messages to the correct staff, dispatching emergencies, processing orders, scheduling appointments among a host of other services that we offer.

The Ultimate Question

Monday, January 30th, 2012

Recently Ambs Call Center implemented a quarterly customer survey that is sent via email which provides us with a service quality ranking known as ‘Net Promoter Score’. We learned of this measurement tool at a recent strategic planning session with Verne Harnish, author of ‘Mastering the Rockefeller Habits’, a book that I highly recommend.
There are only two questions on the survey which helps with the response rate.

The questions are simply as follows:

1) On a scale from 0 to 10, how likely are you to refer Ambs Call Center to a friend or colleague?

2) Please share with us any comments regarding your rating.

The survey allows us to categorize how well we are doing in our customers’ eyes. In a 24/7 call center environment like ours, customer service is as they say ‘a journey not a destination’ so we thrive on working to constantly improve service to our customers. The Net Promoter Score was developed by Richard Owen and Laura Brooks and is discussed in greater
detail in their book ‘Answering the ULTIMATE QUESTION’.
The Net Promoter Scoring is as follows:
• Promoters (score 9-10) which are customers who are completely satisfied and will refer others, fueling growth.
• Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings.
• Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth.
To calculate the NPS, take the percentage of customers who are Promoters and subtract the percentage who are Detractors. We take feedback and follow up with each client personally. We enjoy using the NPS over previous surveys because it offers us near real-time actionable data. In the past we used a 30 question survey that had an extremely
poor response simply because of the amount of time it took to complete the survey. The NPS is a quick snap shot that gives us what we need to know so that we can continue to deliver excellent quality of service to our customers.